Wearer of Many Hats…

Journalist | Digital Marketer | Content Creator | Art Director | Stylist | Magazine Publisher

Kered’s Story

Kered Clement holds a Bachelor of Arts in Journalism, PR and Broadcasting from the University of the Arts London. She entered the industry during the decline in print media and swiftly adapted to the ever-changing digital sphere working as a Digital Content Producer for newspapers, women’s monthlies and start-up businesses.

While freelancing for various publications, Kered identified a gap in the market for a magazine that would represent cosmopolitan women of all global cultures in a truly inclusive way. In 2010 she launched ComplexdWoman magazine, the UK’s first digital publication for multicultural women - www.complexdwoman.co.uk. The online magazine reached readers in 180+ countries worldwide and was applauded for content that was relatable, visually diverse and representative of reality.

With over ten years experience in digital content production, Kered is attuned to what makes readers tick. Her journalistic affinity for provoking words coupled with compelling visuals marries perfectly with her pursuit of eloquently styled aesthetics, which led to working with a diverse range of forward-thinking clients and brands, who value human connection. She currently works in the field of marketing, advertising and travel journalism with a specialist focus on Caribbean culture, travel and lifestyle.  

She finds inspiration in people and seeks to discover innate talents and intangible virtues, such as creativity, passion and loyalty,  through her mentorship explores.

‘In Kered, you find a tenacious and talented woman. She is sure of her purpose in her career; to be able to communicate clearly, creatively and with clarity for the end user. She has an impressive arsenal of creative writing skills to express brand positioning through a wide selection of channels (digital, social, experiential, direct). Her combination of tenacity and creativity delivers a lasting impression on her colleagues, clients, and campaigns. Keep a close watch on her career and expect great things’

- Carey Trevill, Managing Director, Institute of Promotional Marketing, UK